Celebrating Authentic Growth & Digital Marketing Innovation: A Conversation with Tanya Thorson

In a recent episode of the Choose On Purpose podcast, I had the privilege of sitting down with Tanya Thorson, a trailblazer in digital marketing. Her expertise, paired with her passion for authenticity & human connection, made for an inspiring conversation. From celebrating her personal journey to redefining marketing strategies, Tanya shared insights that will leave you motivated to approach your business with a fresh perspective.

Celebrating Tanya’s Journey  

When I asked Tanya what she was celebrating, her response was electrifying:  

“I’m celebrating me.”  

Tanya described how, just months ago, she felt trapped in the cycle of applying for the next job, constantly chasing without feeling fulfilled. Then, she had an epiphany: she realized the value she brings & decided to bet on herself.  

With an undeniable spark Tanya shared that she told herself “you have a f’in lot to offer!” & on June 13th, she started creating her own brand with intention & purpose.  

This moment of self-trust marked the beginning of a new chapter for Tanya. She dove into creating value for her audience through content, articles, & authentic connection, all while celebrating the journey rather than just the destination.

The Power of Confidence & Connection  

Tanya’s journey is a testament to the power of humbly embracing one’s value. She explained:  

“It’s not a brag; it’s the truth. When we know our strengths & understand the gifts we bring, it’s a power stance.”  

Through this lens, Tanya has harnessed the power of LinkedIn to build meaningful relationships worldwide. Her efforts have already inspired others, evidenced by a heartfelt message she received from a follower who was moved by her content.  CONNECT ON LINKEDIN WITH TANYA THORSON HERE.

“That made my day,” she beamed. “It’s a confirmation that what I’m doing is good & impactful.”
We all want to know that our passion, our purpose, & our work is making a difference on some level in the world & when we get the opportunity to see or hear it clearly being received, then YES CELEBRATE YOUR PROGRESS!

Redefining Digital Marketing: Business to Anyone (B2A)  

Tanya’s approach to marketing is as innovative as it is refreshing. She introduced her audience to her concept of B2A—Business to Anyone—a model that transcends traditional B2B (business-to-business) & B2C (business-to-consumer) frameworks.  

Tanya’s wisdom just pours out through the interview as she shares, “At the end of the day, it’s still a human you’re touching, making an impact on, & building a relationship with”. Listen to the podcast episode HERE.

Key pillars of her B2A methodology include:  

1.  Omnichannel Marketing: Being present wherever the buyer is, whether through Google searches, paid ads, or interactive videos. Tanya believes this approach ensures that brands are always available when buyers are ready.  
2.  Personalization: Moving beyond the outdated “spray & pray” marketing tactics to truly understand & engage buyers on their terms.  
3.  Holistic Business Vision: Breaking down internal silos & creating a customer-centered approach to all decisions.  

Tanya shares, “We need to tear down those walls and view business through a panoramic lens”.

Meeting Buyers Where They Are  

Tanya highlighted the importance of understanding today’s diverse marketplace, where four generations—Boomers, Gen X, Millennials, & Gen Z—coexist. Each generation interacts with technology differently, & businesses must adapt to meet their preferences.  

Tanya shares the example “Millennials often prefer to do research independently rather than pick up the phone. This is where tools like videos, blogs, & interactive resources shine”.  

Her advice? Invest in creating value for the 95% of buyers who aren’t yet ready to purchase. By doing so, your brand will remain top-of-mind when they are.

Embracing Innovation & Relationships  

Tanya’s focus on innovation isn’t just about technology—it’s about human connection. She believes in transforming transactional relationships into genuine partnerships, where both the buyer & seller are equally invested.  

“Marketing is changing,” she said. “It’s not just about transactions; it’s about relationships.”

Get Off Your Mass & Lead with Authenticity  

Before wrapping up, Tanya introduced her newsletter, Get Off Your Mass. This playful yet powerful title reflects her commitment to encouraging businesses to embrace authenticity & innovation in their marketing efforts.  

“It’s about helping brands evolve & connect in meaningful ways,” Tanya shared, inviting listeners to subscribe on LinkedIn to explore actionable strategies for their businesses.

Final Thoughts  

Tanya Thorson’s debut podcast interview was more than a conversation—it was an inspiration. Her journey of self-discovery, paired with her forward-thinking marketing strategies, serves as a reminder to celebrate our progress & lead with authenticity.  

To follow Tanya’s journey & learn from her wealth of knowledge, connect with her on LinkedIn & subscribe to Get Off Your Mass. Her insights might just be the nudge you need to transform your approach to business & life.  

What’s your celebration today?
Let Tanya’s story inspire you to pause, acknowledge your value, & celebrate the unique impact you bring to the world.

To listen to the podcast interview with Tanya Thorson go to Apple: https://podcasts.apple.com/us/podcast/choose-on-purpose/id1708481721 
Spotify: https://open.spotify.com/show/7b6NVGvfYtafNUM5ihgqfn 

Love Yourself, Live Fearlessly, & Do All Things With Purpose,
Becky Plautz
Your Connection to HYPE